How large is your target market? How to best segment it? What are your customer profiles?
Who are your direct and indirect competitors? What products and services are eroding your market share? What messages are the competitors sending? Who are the fast-growing upstarts you should be keeping an eye on?
How much price power do you have? Where do customers position you? What is your price elasticity of demand? What is your market share? Are you gaining or losing the share of your customer’s wallets? Which regions have we yet to be reached?
Which brand attributes are the most important? How aware is the market of your brand?
How do your customers use your products? What products are usually purchased alongside? How does placement affect sales?
How many customers do we have? What kinds of customers are the most profitable? What is our customer lifetime value?
What is our retention rate? How does customer satisfaction affect profitability? Are we getting referrals?
What were your previous sales by product lines? How much staff and which profiles will we need to deliver on sales? What is your sales forecast?
How do your customers prefer to make purchases? What are their top buying criteria? Is your sales process aligned?
Are your advertisements effective? Is your campaign reaching the right target audiences? Where is there room for improvement?
What is your Net Promoter Score and how do we measure up against competitors? How can we improve your customer experience and turn detractors into promoters?
Did your event meet the audience’s expectations? Did it attract the intended audience? What changes should you implement for your next event?